Why The Orange Cow?

As a tribute to renowned marketer, Seth Godin, it’s all about being remarkable. This is our story…

Do you use the web when searching for products or services?

Of course you do. Almost everyone does. More than £70 billion was spent online last year – just by consumers in the UK. Add to that the fact that more than 95% of people use the web when searching for goods or services, and you have a fairly compelling landscape. So if that’s the opportunity, how are you going to make the most of it?

are you going to do Search Engine Optimisation (SEO)?

Trade secret: don’t use an SEO agency

When marketing online, some companies make big mistakes. We know – we’ve made most of them ourselves!
1

Some of the traditional techniques used to target keywords can now get you removed from the search engines,

(just search for ‘Interflora ban’ if you want to read an example). Some agencies still employ these techniques. Which is bad. It’s simply not worth the risk.
2
To succeed, you MUST look at the whole picture – you cannot silo SEO away from the rest of your marketing or business. Your website design and development, your Pay-Per-Click, your advertising, your press, your sales people, support staff, accounts team, social media… each part of your business can help drive sales, can

keep customers coming back and can secure recommendations.

SEO agencies cannot help you with that.

3
Too many businesses focus on ‘position on Google’, ‘hits’, ‘traffic’ and ‘awareness’. Some organisations outsource to agencies who promise to “get them to number 1 in Google”. But there’s a problem. Getting you to rank for a certain keyword has NOTHING to do with sales. It neither guarantees traffic volume nor necessarily brings you visitors that will convert to revenue.

Online marketing, like any marketing, should be about two things: creating sales and making profit.

It isn’t about traffic; it’s about the right traffic. Guaranteeing search engine position is snake oil salesmanship.

Contact us

for an alternative

Reduce your marketing spend by using your own expertise

You won’t find many agencies telling you this because your spend is their revenue, but you don’t always need to spend more on marketing to boost sales.

We’ve seen businesses go from:

zero incoming enquiries
to
hundreds of thousands in revenue

purely by putting their existing spend, materials and expertise to better use.

your people

The simple fact is that nobody knows your business like your people do

– and you will almost certainly have a wealth of knowledge, skills and ability on your payroll already. This is an untapped marketing resource. We can help you turn your existing team into a lean, mean marketing machine.

Get in touch now




Don’t call us yet

Before you contact us, we want you to know the facts. Have a read of the following:

1
To market your business online, you will need to allocate some internal resource. You can’t just pay some money to a third party and wait for the results. If you’re not prepared to talk to us regularly or to empower a member of your staff to help, please don’t call.
2
Our perfect client engagement is to help a business hire and train its own people, then to work with those people to get the best results. This is far and away the most cost effective strategy. Who wouldn’t want to be come self-sufficient at this stuff? So if you’re happy paying hundreds per day in perpetuity for an agency junior to ‘do your SEO’, please don’t call.
3
Online marketing is about generating the right content for your clients and prospects to build your authority. This takes time. Depending on your starting point you need to commit to at least 6 months of effort before you see a return. If you want instant rankings or a one-month trial, please don’t call.
4
We want to make you money by generating leads and sales and this is how we want to be measured. If, instead of counting leads and tracking revenue, you have a shopping list of keywords you would like to rank for on Google, please don’t call.
5
Some businesses have an easier path than others. If you’re the next Printing.com or Expedia, you need to understand that there’s a very high, very steep mountain to climb. The strength of your competition will directly affect the speed and extent of the sales you can generate online. If that doesn’t sound plausible to you, please don’t call.
6
There is no silver bullet on the Internet. If your business is uncompetitive or failing offline, there’s a good chance you will be uncompetitive and fail online. Whatever you do, you cannot stop your customers shopping around. You need to be competitively priced and to offer something that your customers consider valuable. If you don’t believe you can match your competition’s offering, please don’t call (close your business and do something else!).
7

But if you’re prepared to work with us, to listen to our advice, to act on it, and to commit to 6 months of working together to sell your product or service, we will show you exactly how to generate leads and sales online.

Contact Us

About us

We are Internet entrepreneurs who are doing this stuff for ourselves. We’re launching several stand-alone sites that, one day, will make us rich – we hope. But to avoid giving away ownership of our ideas to VCs, we’ve decided to self-fund. That’s where our clients come in. The fees we charge for consulting pay our wages and bills, and enable us to create our own projects without raising capital.

We work with 20 small and medium-sized businesses because they’re the ones we can help the most. We don’t employ office juniors – we work with our clients ourselves. We’ve been there and done it; we know what works and what doesn’t, and we know how to avoid wasting money and taking risks. We are our clients’ Marketing Directors, without the six-figure salary.

Since we have no desire to grow our consulting business, we have no vested interest in getting more work out of you. We don’t have lots of mouths to feed and, with only a certain amount of time allocated to client work, we will not sell you additional services you just don’t need.

It works. Our time, processes and fees are totally transparent and, if either party feels like it’s not working, we can part from our clients as friends.

Please note: in order to start a new project, we may have to resign one of our existing accounts.

Get in touch now




Our expertise

We are sales and marketing experts. We keep up to date with the latest thinking so you don’t have to.
We know what Google’s latest changes mean and what will get you blacklisted; we know the difference between short-term gains and long-term success and we can teach you how to do this yourselves.
We aren’t just techies, we know all the marketing channels – we’ve been Marketing Directors and Managing Directors, we’ve been PR Managers, Management Consultants and Advertising Copywriters. We’ve chosen digital because we know it’s the future.

Who are we?

Nick Ratsey

started life at Google-owned Doubleclick before building his reputation at Vodafone. Has expertise in all fields of digital marketing – SEO, PPC, mobile email, social and display. Translates business objectives into marketing strategy and gets things done.

Alexis Thornely

Content marketing evangelist and former PR consultant. Specialises in travel and food (in work and in play!). One of the only marketers we know who truly understands that PR, social and SEO are now the same thing.

How does it work?

1

You contact us and give us a brief description of your business, your marketing spend, what you’re doing currently and what you want to achieve.

2

We will call you or come to see you, then come back to you with a proposed way of working. We’ll ask you for feedback, make a few tweaks, then…

3

You tell us to bugger off or you sign our contract.

4

We become an extension of your senior team, delivering against agreed milestones and objectives that we help you measure.

5

We charge you a monthly retainer, which you can terminate at a month’s notice, with additional one off-fees for any specific, additional pieces of work you request (e.g. setting up initial PPC campaigns, writing copy or building landing pages).

Get in touch now




Talk to us with no obligation

Sadly, we can only work with a few companies at a time. To take on an assignment we may need to resign from an existing one, assuming we have one that’s ready to go it alone. This may cause a delay. If you are interested in our support, please contact us using the short form above and we’ll arrange an appointment.

Thanks!

The Orange Cow Limited is a company registered in England and Wales with company number 07790090. Our registered office is The Old Bakery, High Street, Pitton, Wiltshire, SP5 1DQ.

We only use strictly neccessary cookies Cookies help us give you the smoothest experience on our website so scroll on and enjoy (settings).

Privacy Overview

We only use Strictly Necessary Cookies so that we can save your preferences for cookie settings. We don't use other cookies, but if we did it would be to provide you with the best user experience possible during your visit.

1. Introduction

This privacy notice provides you with details of how we collect and process your personal data through your use of our site theorangecow.com, including any information you may provide through our site when you purchase a product or service, sign up to our newsletter or take part in a prize draw or competition.

By providing us with your data, you warrant to us that you are over 13 years of age.

The Orange is the data controller and we are responsible for your personal data (referred to as “we”, “us” or “our” in this privacy notice).

Contact Details

Full name of legal entity: The Orange Cow Ltd

Email address: enquiries@theorangecow.com.

Postal address: The Orange Cow, The Loose Boxes, Phillips Lane, Stratford-sub-Castle, Wiltshire, SP1 3YR, UK

We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you. If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

It is very important that the information we hold about you is accurate and up to date. Please let us know if at any time your personal information changes by emailing us at enquiries@theorangecow.com.

2. What Data Do We Collect About You

Personal data means any information capable of identifying an individual. It does not include anonymised data.

We may process certain types of personal data about you as follows:

  • Identity Data may include your first name, maiden name, last name, username, marital status, title, date of birth and gender.
  • Contact Data may include your billing address, delivery address, email address and telephone numbers.
  • Financial Data may include your bank account and payment card details.
  • Transaction Data may include details about payments between us and other details of purchases made by you.
  • Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
  • Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback and survey responses.
  • Usage Data may include information about how you use our website, products and services.
  • Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.

We may also process Aggregated Data from your personal data but this data does not reveal your identity and as such in itself is not personal data. An example of this is where we review your Usage Data to work out the percentage of website users using a specific feature of our site. If we link the Aggregated Data with your personal data so that you can be identified from it, then it is treated as personal data.

Sensitive Data

We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not collect any information about criminal convictions and offences.

Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver goods or services to you). If you don’t provide us with the requested data, we may have to cancel a product or service you have ordered but if we do, we will notify you at the time.

3. How We Collect Your Personal Data

We collect data about you through a variety of different methods including:

  • Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:
    • order our products or services;
    • create an account on our site;
    • subscribe to our service or publications;
    • request resources or marketing be sent to you;
    • enter a competition, prize draw, promotion or survey; or
    • give us feedback.
  • Automated technologies or interactions: As you use our site, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies. Please see our cookie policy tab for details.
  • Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources as set out below:
    • Technical Data from the following parties:
      • Dropbox based outside the EU
      • Onedrive based outside the EU
      • Google Drive based outside the EU
    • Analytics providers such as Google based outside the EU;
      • Google outside the EU
      • Google Analytics based outside the EU
    • Advertising networks inside and outside the EU
      • Facebook based outside the EU
      • Facebook based inside the EU
      • Google Adwords based outside the EU
      • Google Adwords based inside the EU
    • Contact, Financial and Transaction Data from providers of technical, payment and delivery services:
        • Facebook based outside the EU
        • Facebook based inside the EU
        • Google Adwords based outside the EU
        • Google Adwords based inside the EU
        • MailChimp based outside the EU - MailChimp Privacy Policy & Terms
        • Wetransfer based inside the EU
        • Stripe based outside the EU
        • PayPal based outside the EU
        • GSuite based outside the EU
        • Amazon based outside the EU
        • Amazon based inside the EU
        • WPForms, LLC based outside the EU
    • Identity and Contact Data from publicly available sources such as Companies House and the Electoral Register based inside the EU.

4. How We Use Your Personal Data

We will only use your personal data when legally permitted. The most common uses of your personal data are:

  • Where we need to perform the contract between us.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal ground for processing your personal data, other than in relation to sending marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by emailing us at enquiries@theorangecow.com.

Purposes for processing your personal data

Set out below is a description of the ways we intend to use your personal data and the legal grounds on which we will process such data. We have also explained what our legitimate interests are where relevant.

We may process your personal data for more than one lawful ground, depending on the specific purpose for which we are using your data. Please email us at enquiries@theorangecow.com. if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity Type of data Lawful basis for processing
To register you as a new customer (a) Identity
(b) Contact
Performance of a contract with you
To process and deliver your order including:

(a) Manage payments, fees and charges
(b) Collect and recover money owed to us

(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing & Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests to recover debts owed to us
To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey

(a) Identity
(b) Contact
(c) Profile
(d) Marketing & Communications
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests to keep our records updated and to study how customers use our products/services
To enable you to partake in a prize draw, competition or complete a survey (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing & Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests to study how customers use our products/services, to develop them and grow our business
To administer and protect our business and our site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate interests for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise
(b) Necessary to comply with a legal obligation
To deliver relevant content and advertisements to you and measure and understand the effectiveness of our advertising (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing & Communications
(f) Technical
Necessary for our legitimate interests to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences (a) Technical
(b) Usage
Necessary for our legitimate interests to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy
To make suggestions and recommendations to you about goods or services that may be of interest to you (a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
Necessary for our legitimate interests to develop our products/services and grow our business

Marketing communications

You will receive marketing communications from us if you have:

(i) requested information from us or purchased goods or services from us; or
(ii) if you provided us with your details when you entered a competition or registered for a promotion or free resources; and
(iii) in each case, you have not opted out of receiving that marketing.

We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by emailing us at enquiries@theorangecow.com. at any time.

Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to find out more about how the processing for the new purpose is compatible with the original purpose, please email us at enquiries@theorangecow.com..

If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and we will explain the legal ground of processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law.

5. Disclosures of Your Personal Data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above:

  • Service providers who provide IT and system administration services.
  • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
  • Third parties to whom we sell, transfer, or merge parts of our business or our assets.

We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

6. International Transfers

Countries outside of the European Economic Area (EEA) do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.

Many of our third parties service providers are based outside the European Economic Area (EEA) so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we do our best to ensure a similar degree of security of data by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or
  • Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or
  • Where we use providers based in the United States, we may transfer data to them if they are part of the EU-US Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

Please email us at enquiries@theorangecow.com. if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

9. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to the processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

You can see more about these rights at:
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

If you wish to exercise any of the rights set out above, please email us at enquiries@theorangecow.com..

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

10. Third-Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

11. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy tab.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Cookie Policy

Cookie Policy:

What's a Cookie?

A “cookie” is a piece of information that is stored on your computer’s hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.

Cookies are used by nearly all websites and do not harm your system.

If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

How do we use cookies?

We use cookies to track your use of our website. This enables us to understand how you use the site and track any patterns with regards how you are using our website. This helps us to develop and improve our website as well as products and/or services in response to what you might need or want.

Cookies are either:

  • Session cookies: these are only stored on your computer during your web session and are automatically deleted when you close your browser – they usually store an anonymous session ID allowing you to browse a website without having to log in to each page but they do not collect any personal data from your computer; o
  • Persistent cookies: a persistent cookie is stored as a file on your computer and it remains there when you close your web browser. The cookie can be read by the website that created it when you visit that website again. (We use persistent cookies for Google Analytics.)

Cookies can also be categorised as follows:

  1. Strictly necessary cookies: These cookies are essential to enable you to use the website effectively, such as when buying a product and / or service, and therefore cannot be turned off. Without these cookies, the services available to you on our website cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.
  2. Performance cookies: These cookies enable us to monitor and improve the performance of our website. For example, they allow us to count visits, identify traffic sources and see which parts of the site are most popular.
  3. Functionality cookies: These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.

We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information.

Google’s privacy policy is available at: http://www.google.com/policies/privacy/.

To find out how to control cookies on your computer or device, please visit aboutcookies.org for a complete guide or visit Wikipedia for more information on what cookies are and how they are used.