Why The Orange Cow?
As a tribute to renowned marketer, Seth Godin, it’s all about being remarkable. This is our story…
Do you use the web when searching for products or services?Of course you do. Almost everyone does. More than £70 billion was spent online last year – just by consumers in the UK. Add to that the fact that more than 95% of people use the web when searching for goods or services, and you have a fairly compelling landscape. So if that’s the opportunity, how are you going to make the most of it?
are you going to do Search Engine Optimisation (SEO)?
Trade secret: don’t use an SEO agencyWhen marketing online, some companies make big mistakes. We know – we’ve made most of them ourselves!
Some of the traditional techniques used to target keywords can now get you removed from the search engines,(just search for ‘Interflora ban’ if you want to read an example). Some agencies still employ these techniques. Which is bad. It’s simply not worth the risk.
keep customers coming back and can secure recommendations.
SEO agencies cannot help you with that.
Online marketing, like any marketing, should be about two things: creating sales and making profit.It isn’t about traffic; it’s about the right traffic. Guaranteeing search engine position is snake oil salesmanship.
Reduce your marketing spend by using your own expertise
You won’t find many agencies telling you this because your spend is their revenue, but you don’t always need to spend more on marketing to boost sales.
We’ve seen businesses go from:
purely by putting their existing spend, materials and expertise to better use.
The simple fact is that nobody knows your business like your people do– and you will almost certainly have a wealth of knowledge, skills and ability on your payroll already. This is an untapped marketing resource. We can help you turn your existing team into a lean, mean marketing machine.
Don’t call us yet
Before you contact us, we want you to know the facts. Have a read of the following:
But if you’re prepared to work with us, to listen to our advice, to act on it, and to commit to 6 months of working together to sell your product or service, we will show you exactly how to generate leads and sales online.
We work with 20 small and medium-sized businesses because they’re the ones we can help the most. We don’t employ office juniors – we work with our clients ourselves. We’ve been there and done it; we know what works and what doesn’t, and we know how to avoid wasting money and taking risks. We are our clients’ Marketing Directors, without the six-figure salary.
Since we have no desire to grow our consulting business, we have no vested interest in getting more work out of you. We don’t have lots of mouths to feed and, with only a certain amount of time allocated to client work, we will not sell you additional services you just don’t need.
Please note: in order to start a new project, we may have to resign one of our existing accounts.
Who are we?
Nick Ratseystarted life at Google-owned Doubleclick before building his reputation at Vodafone. Has expertise in all fields of digital marketing – SEO, PPC, mobile email, social and display. Translates business objectives into marketing strategy and gets things done.
Alexis ThornelyContent marketing evangelist and former PR consultant. Specialises in travel and food (in work and in play!). One of the only marketers we know who truly understands that PR, social and SEO are now the same thing.
How does it work?
You contact us and give us a brief description of your business, your marketing spend, what you’re doing currently and what you want to achieve.
We will call you or come to see you, then come back to you with a proposed way of working. We’ll ask you for feedback, make a few tweaks, then…
You tell us to bugger off or you sign our contract.
We become an extension of your senior team, delivering against agreed milestones and objectives that we help you measure.
We charge you a monthly retainer, which you can terminate at a month’s notice, with additional one off-fees for any specific, additional pieces of work you request (e.g. setting up initial PPC campaigns, writing copy or building landing pages).